Rethinking Work.

The Future Does Not Fit in the Containers of the Past. Edition 213.

This post provides an update and a request before we return to regular posts next week.

The Update

For the past 18 months I have been working on my second book which after having been edited, fact checked, proof read and indexed by a team at HarperCollins is ready to go into production in Hardcover, Audible, Kindle and e-book formats.

Rethinking Work is for everybody who works, whether you are a longtime senior leader or a brand-new employee, whether you work in a large company or for yourself, and whether you work in a developed or developing market. 

Work is central to our lives and as it gets redefined, nothing is as important as being informed and provided with tools to thrive in the coming transformation.

The book covers a range of topics including:

• Who will people work for? A growing number of people are choosing to work for themselves while others are opting for greater control over who they work for. This will lead to more options both for employees and employers on how to structure their work.

• What will organizations look like? Like nothing in the past. We will no longer have a single organizational model or design but instead have a wide range of operating styles, structures and sizes.

• Why will people work? Two-thirds of workers under 30 are combining different gigs to not only satisfy their financial needs but to their own personal satisfaction and sense of purpose

• Where will people work? In the metaverse. At home. In morphing offices that bear little resemblance to traditional workspaces. With team members in other countries and customers on other continents.

• When will people work? Whenever. The 9-5 workday is already passing as efficiency lessens in importance to innovation, disruption, and agility.

• How will leadership change? We are evolving to a new type of leadership from management focused to growth, agility and learning focused.

The book is divided into three sections.

The first section examines why we need to rethink work—the five factors that are causing traditional structures and styles to be ineffective.

The second section analyzes the ways in which work needs to be rethought.

The third section addresses what we can do about it—the steps that organizations can take to change themselves so they’ll be prepared for the Great Rethinking. 

Every chapter is filled with data that will surprise you, insights that will make you re-consider many in going assumptions but most importantly actionable frameworks and approaches that everyone can use to thrive as an employee, team member and leader.

The Request

Rethinking Work will be published globally by HarperCollins on on February 4, 2025.

It is now available for pre-order wherever you buy books.

This link contains over a dozen sites from Amazon to Walmart to Independent Books to Porchlight (for bulk orders) as well as some blurbs for the book from prominent business and academic leaders: https://rishadtobaccowala.com/rethinking-work

If you have found the thinking and writing I share in this free thought letter for the past four years useful it would be terrific if you pre-ordered a book or two! And if you are in a position to buy for your team or firm look at the Porchlight link which gives you discount pricing for bulk orders.

Book sales are highly driven by pre-orders since more the pre-orders, more the books ordered by the various sellers and more merchandising support by stores and HarperCollins.

So while the book won’t be in your hands till Feb 4 ordering early can help make it a big success. So if you can please look at the different options when you scroll down this page or some of the sample links below and pre-order!

Here are the Amazon, B&N, Indie Bound( for Independent Book Stores), Walmart and Porchlight (for bulk books) links. Books are also available for pre-order globally at the country outposts of Amazon and other book sellers

And if you have not read my first best selling book Restoring The Soul of Business: Staying Human in the Age of Data you can learn more about it here and order for immediate delivery. It is as timely today as when it was written selling hundreds of copies a month.

Here are direct pre-order links for Reinventing Work:

Link Here

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For Orders of 25 or More:

Link Here

Complimentary Tickets to see Trevor Noah, Massimo Bottura and many more in NYC on September 20 at the NY Times Center at the AI-volution of Culture 2.0

Some of you will remember that last year, I shared access to an event called the AI-volution of Culture hosted by Quilt.AI (I am on their board).

The second edition of this event is taking place in New York City on Sep 20. Speakers range from senior execs of large companies (Bel, McDonalds, Estee Lauder, Pfizer etc) to celebrities including Trevor Noah and the incredible world renowned chef Massimo Bottura - all discussing AI. 

This year, I will be co-hosting the event along with the Founders of Quilt.AI.

I plan on sharing a preview of my second book in addition to hosting conversations on remaining relevant in the short, middle and long term. 

Like last year I have some complimentary tickets available. Here is the event link and the code you can use to avail of the complimentary ticket. 

Event Link: https://www.quilt.ai/ai-volution-of-culture

Code: Rishad

Rishad Tobaccowala is an author, speaker, educator and advisor.