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Mark McLaughlin's avatar

I don't know how you can be so prolific and maintain such a high standard of content but, good on you and thank you. Your final point about industry conferences got my attention. After decades of media, advertising, marketing, and digital advertising conferences where I attended as few as possible but that was still too many - after the experiences you just described perfectly, I became an independent brand consultant. I started going to procurement conferences instead of marketing conferences and that made all the difference for my little business.

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Tobin Trevarthen's avatar

I totally respect the relevance thesis. I find being a polymath is good for business these days because the learnings are transferable across industries and categories. Being hyper specialized may be a near term win, but not good for long game myopia.

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