"Between the data and the reality falls the shadow." Well said. I often tell our clients that somewhere in the middle lies the answer, but will be using this instead going forward. Much more poetic. And excellent points re: platforms and taking a more critical and strategic lens to evaluating your channels. The walled gardens are winning, but I'm seeing a heightened awareness to this and accelerating shift towards developing a meaningful and valuable direct customer relationship in response. Will be an interesting few years...
"Between the data and the reality falls the shadow." Well said. I often tell our clients that somewhere in the middle lies the answer, but will be using this instead going forward. Much more poetic. And excellent points re: platforms and taking a more critical and strategic lens to evaluating your channels. The walled gardens are winning, but I'm seeing a heightened awareness to this and accelerating shift towards developing a meaningful and valuable direct customer relationship in response. Will be an interesting few years...
Richard. Thank. Indeed it will be...