Thankfully Sir John's talk and Ritson's work is getting a lot of coverage.
For me this is the key quote "Marketers have become so data driven and so hooked to lower funnel promotion measurable outcomes that significant brand destruction is underway as we have seen with Nike among others."
This has been happening for 20 years.
Its extraordinary that so many brands are so seduced by short term metrics when nothing in life thrives and grows in that way.
The Nike misstep still blows my mind.
Just subscribed to your newsletter, looking forward to reading more.
Thank you for incorporating my pieces into your fantastic content! Quite the honor.
Love this: “Marketers have become so data driven and so hooked to lower funnel promotion measurable outcomes that significant brand destruction is underway.”
Very insightful post. Thanks for writing
Thankfully Sir John's talk and Ritson's work is getting a lot of coverage.
For me this is the key quote "Marketers have become so data driven and so hooked to lower funnel promotion measurable outcomes that significant brand destruction is underway as we have seen with Nike among others."
This has been happening for 20 years.
Its extraordinary that so many brands are so seduced by short term metrics when nothing in life thrives and grows in that way.
The Nike misstep still blows my mind.
Just subscribed to your newsletter, looking forward to reading more.
Thank you for incorporating my pieces into your fantastic content! Quite the honor.
Love this: “Marketers have become so data driven and so hooked to lower funnel promotion measurable outcomes that significant brand destruction is underway.”
That is exactly what Apps use AI for.
Do you have any thoughts to share on on the American culture of sex, money and violence?
Yes. Will share separately.
Enjoyed this.
So pleased tp have my visual artwork juxtaposed with your creative insights.