Totally agree, and more. The marketing as a broadcast action has ended. Now dialog and conversation rules the credibility and the preference for new consumers, and way beyond the disruption and the naif promises that overcome the product/ service offer. Emotional engagement are still in the top of the attribute to attract a deal, but as long as the companies keep coherence and truth worth.
𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲 𝐁𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭. One of the musts enlightening articles I read in the last decade. I will start using in my marketing classes and sharing with my colleagues.
Brilliant .. so true and absolutely simple.
Totally agree, and more. The marketing as a broadcast action has ended. Now dialog and conversation rules the credibility and the preference for new consumers, and way beyond the disruption and the naif promises that overcome the product/ service offer. Emotional engagement are still in the top of the attribute to attract a deal, but as long as the companies keep coherence and truth worth.
𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲 𝐁𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭. One of the musts enlightening articles I read in the last decade. I will start using in my marketing classes and sharing with my colleagues.
Mike . Thank you .
Very insightful & eloquently framed & presented. Trusting relationships & delightful experiences make people feel better & respond in a positive way.
Brilliant .. so true and absolutely simple.
Absolutely brilliant. True and so simple.