7 Comments

Brilliant .. so true and absolutely simple.

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Aug 16, 2021Liked by Rishad Tobaccowala

Totally agree, and more. The marketing as a broadcast action has ended. Now dialog and conversation rules the credibility and the preference for new consumers, and way beyond the disruption and the naif promises that overcome the product/ service offer. Emotional engagement are still in the top of the attribute to attract a deal, but as long as the companies keep coherence and truth worth.

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𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲 𝐁𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭. One of the musts enlightening articles I read in the last decade. I will start using in my marketing classes and sharing with my colleagues.

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Very insightful & eloquently framed & presented. Trusting relationships & delightful experiences make people feel better & respond in a positive way.

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Brilliant .. so true and absolutely simple.

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Absolutely brilliant. True and so simple.

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