I have to disagree with Steve Harrison. If a CEO is laser focused on the idea that the company "exists to make things, sell things and create jobs," they are leading a company that is guaranteed to get commoditized over time and end up fighting for market share based on price alone. The only problem with brand purpose, of course, is that you can't fake it. The limits of government versus the leadership of companies with a purpose is playing out right in front of our eyes as we watch Ron DeSantis pick a fight with Bob Iger. I used to advise political campaigns, not any more. But if I still did, my advice to Mr. DeSantis would be to pick a fight with a brand that does not have the incredible brand purpose that Disney does.
I have to disagree with Steve Harrison. If a CEO is laser focused on the idea that the company "exists to make things, sell things and create jobs," they are leading a company that is guaranteed to get commoditized over time and end up fighting for market share based on price alone. The only problem with brand purpose, of course, is that you can't fake it. The limits of government versus the leadership of companies with a purpose is playing out right in front of our eyes as we watch Ron DeSantis pick a fight with Bob Iger. I used to advise political campaigns, not any more. But if I still did, my advice to Mr. DeSantis would be to pick a fight with a brand that does not have the incredible brand purpose that Disney does.