17 Comments

Thank you for eloquently expressing feelings shared by many of us. I also agree that US insurance companies need to spend less on comical TV ads & more on taking better care of their clients. Running organizations efficiently & profitably while genuinely caring for their members, clients & partners still remains an art which requires special talent & cultural values to master.

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May 6Liked by Rishad Tobaccowala

You always deal with the Heart of the matter. It’s why you are so great. No fluff. Just the GOODS. OR AS Jack Webb said “ Just the facts” but with you “Just the Truth”

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author

Bill. Thank you. Hope all is well. Rishad.

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May 6Liked by Rishad Tobaccowala

These are incredibly powerful ideas. Thanks for writing and sharing

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May 6Liked by Rishad Tobaccowala

Thank you for sharing . Your comments about your airline experience really resonated with me. It was good to read how Singapore Airlines humanized the travel experience. Your comment about " a smile is free" are words to live by. Thank you

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May 5Liked by Rishad Tobaccowala

This resonates so loudly as just an acknowledgment of my name gives over to a feeling that you care and I matter. The first step in engaging any human connection. Thank you.

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May 5Liked by Rishad Tobaccowala

(finishing my comment about Island Provisions yoghurt) Island Provisions published my comments in their newsletter, made me feel good. They followed up by sending me a case of their 4 soon to be released new flavors (I had not requested any freebies in my comments), further cementing my relationship with the brand. Ever since, I have been eating their yoghurt daily because it tastes great and has less than half the sugar of any other brand that doesn’t use artificial sweeteners. In addition, I have convinced a number of friends and family members to try the product and they also became loyal users.

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May 5Liked by Rishad Tobaccowala

Benefits of being focused on both your product/service experience and brand. Thanks for this post.

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May 5Liked by Rishad Tobaccowala

All smiles!

The "Small Wonders" piece was a good match, savoring the little surprises.

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author

Thanks for letting me use your art! Andrew was surprised!

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May 11Liked by Rishad Tobaccowala

As a coach, I resonate deeply with your reflections on the importance of small things in customer interactions and marketing. Just like in coaching and leadership, these small gestures can make a world of difference in how people perceive and remember their experiences.

Your analogy with airlines and their attention to detail reflects the essence of customer experience - it's not always about grand gestures but about consistently delivering excellence in the little things that matter. It's about making each interaction special and leaving a positive imprint on people's minds and hearts.

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May 5Liked by Rishad Tobaccowala

Another excellent reminder and compelling piece of writing by our favorite …“ The Oracle.”

We need more of this. Humanity in marketing and not giving in to the short term financial pressures wins.

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May 5Liked by Rishad Tobaccowala

Andrew was totally surprised.

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May 5Liked by Rishad Tobaccowala

Thank YOU. I am delighted.

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May 5Liked by Rishad Tobaccowala

Really liked this one. :)

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May 5Liked by Rishad Tobaccowala

Companies need to realize that you have to leave the cheese on the pizza!

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May 5Liked by Rishad Tobaccowala

Island Provisions Yogurt, a relatively small brand, “tattooed” me small and surprising act. In response to my positive comments on their newsletter the UI

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