The Future Does Not Fit in the Containers of the Past. Edition 113.
Many thanks for the perspicacious article. The "funnel" concept is so ingrained in marketing mindset, will that ever change? You've made a superb case that the funnel is not only outmoded but dangerous to marketing health.
Thank you for a very inspiring article & and super insightful podcast with Kim Scott!
One of your best rishad.
Thank you Chris. Hope all well .
Many thanks for the perspicacious article. The "funnel" concept is so ingrained in marketing mindset, will that ever change? You've made a superb case that the funnel is not only outmoded but dangerous to marketing health.
Thank you for a very inspiring article & and super insightful podcast with Kim Scott!
One of your best rishad.
Thank you Chris. Hope all well .