3 Comments
Jul 31, 2022·edited Jul 31, 2022Liked by Rishad Tobaccowala

I'm not a TikoTok user but have seen some entertaining videos! Your article was very helpful for me to understand TikTok's main focus areas: 1) make creating short videos very simple & fun & 2) quickly learn users' interests from their viewing behavior. I think platforms like TikTok help boost creativity & happiness but are very addictive and may be changing our learning & working behaviors.

Expand full comment

As a content creator and marketing professional, TikTok has become a source of a lot of inspiration, amplification and income. What I thought was a a transient trend, has become my second most used platform just below Twitch, my main content platform.

Thanks for sharing these insights and information, you inspire us a lot.

Expand full comment